Pre-construction real estate runs on scattered data. We put it in one place — four products deep.
Buildify is a Canadian proptech startup helping real estate agents access pre-construction inventory, and providing data services to MLS platforms. As Lead Product Manager I ran product operations and strategy — implementing the Entrepreneurial Operating System (EOS) and agile practices across the company — and oversaw development of four core products.
B2CDevelopments.ca — the homebuyer marketplace+
A marketplace where homebuyers search, compare and explore new development homes in one place — the consumer-facing front door to the inventory.
B2BAgent Portal — search, documents, builders+
The working surface for agents: search projects, access documents, and connect directly with builders.
APIReal-time access to Canada's largest pre-construction database+
Direct, real-time access to Canada's largest database of pre-construction home listings — the data service powering MLS platforms and partners.
OpsAdmin Back Office — Retool MVP → custom build+
Shipped first as a Retool MVP to learn fast, then rebuilt as a custom, scalable solution once the workflows proved themselves.
The marketplace
Developments.ca gives homebuyers what agents already had — visibility. Search, compare and explore new development homes without stitching together builder websites.
The agent portal
Agents live in inventory. The portal puts projects, documents and builder relationships behind one login.
The data layer
The API is the quiet product — direct, real-time access to Canada's largest database of pre-construction listings, powering MLS platforms that never see our UI.
MVP first, then build it right
The Admin Back Office started as a Retool MVP — fast to ship, fast to learn from. Once the workflows stabilized, we rebuilt it as a custom, scalable solution. The order matters: learn cheaply, then invest.
Buildify is live at getbuildify.com.
Four products, one inventory. The strategy was never features — it was making the same data valuable to four different customers.
Buildify, the short version.
- Role — Lead Product Manager at a Canadian proptech startup; ran product operations and strategy, implemented EOS and agile practices.
- Developments.ca — B2C marketplace for exploring new development homes.
- Agent Portal — projects, documents and builder connections for agents.
- API — real-time access to Canada's largest pre-construction listings database, serving MLS platforms.
- Admin Back Office — Retool MVP first, custom scalable rebuild second.
- Live — getbuildify.com
Same data, four customers, four products.